Logo Designs for ACE & HYperformance

Logo development and design for the triathletic coaching company "ACE - Endurance Coaching" from Schwetzingen, Germany.

To symbolize the qualities of "ACE" coaching, a strong and therefore dynamic font was chosen. The tridisciplinarity of the sport is emphasized on the one hand by the three letters of “ACE” and on the other by the line that connects the first and last letters and gives the impression of a trident.

For their subcategory "HYperformance" which is dedicated to HYROX training, a unique logo was designed - with a visual identity that seamlessly reflects the ACE design language.